https://www.katherineslee.com/home daily 1.0 2021-10-21 https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653973008-HT2FO5FLS75S0XIH5IZF/JHU_MICA_DFAOpenDoors_Page_19.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653955043-IKGLYOPTELUKWI7DKQQ2/JHU_MICA_DFAOpenDoors_Page_16.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653884130-K63GPB8X6FO03S9KXTHR/JHU_MICA_DFAOpenDoors_Page_07.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653805855-O7C22WG7RWBR223F7KIX/JHU_MICA_DFAOpenDoors_Page_01.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653864266-2UHB2R3R4GX2AX7SG40Y/JHU_MICA_DFAOpenDoors_Page_04.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653927956-18JE0LD9H51I2BP3EVNT/JHU_MICA_DFAOpenDoors_Page_10.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653760864-NUIBAV159DLISH42E1TG/ODO+Ideation.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653903884-4XMIEZEKJDWPCHOVGZJD/JHU_MICA_DFAOpenDoors_Page_09.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654485454-XFXT6GBOSUCS80JGACCF/JHUTIC_Page_12.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654357282-0UUUG0T4GJVR58KIJ0RK/JHUTIC_Page_05.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654471095-CFUZ0O7ZP4EB48VT0V8U/JHUTIC_Page_11.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654346015-D465Y7TOHHIPYMZ383YC/JHUTIC_Page_04.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654373133-0EKTM5HW7K6UNWZKFD4O/image-asset.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654446144-TMYZACWWQIY5HC8ZWE68/image-asset.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654248883-0H495YEAF5K06L78J7AK/JHUTIC_Page_02.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634775969145-8K7WWP8D04UZTVDAWURB/PERSONA+-+Rough.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634775845856-7AVXRNHOG6TLGOCU3UH6/Screen+Shot+2021-10-20+at+8.22.37+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634775893347-6QBSTVOD02ZQ8C6WFSDH/Screen+Shot+2021-10-20+at+8.22.41+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634776100219-ARVZXVAEJGJELIHNUGMK/Screen+Shot+2021-10-20+at+8.27.30+PM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653255455-2WOEGERR4BUWBYI3PAPU/Screen+Shot+2020-05-26+at+7.30.31+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590658315127-YIVMHS1Q826OTCIYFLXT/CityWeeds.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590656296178-ETZ6I697SK2VTBRPR3AP/Kingspan+Presentation_Team+Surf_Final_Page_16.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590655347335-RBU38TGJDM2BJ2XN98QJ/Kingspan+Presentation_Team+Surf_Final_Page_09.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590658600087-XALQCYQRCPA42V71CZ44/Kingspan+Presentation_Team+Surf_Final_Page_01.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590655058449-Y6MY364TE86BX2FZB23E/Kingspan+Presentation_Team+Surf_Final_Page_08.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590656239485-24SPLNY5DFTAVQDBU16E/Kingspan+Presentation_Team+Surf_Final_Page_14.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590655784555-Y6YXLF8VFW174XA0FVNP/Kingspan+Presentation_Team+Surf_Final_Page_13.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590654957364-KIABR6B1OJI4SR3L0U4X/Kingspan+Presentation_Team+Surf_Final_Page_06.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590655917587-MA3LWZ2XSCOZ1FOXILAW/Kingspan+Presentation_Team+Surf_Final_Page_12.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606925159075-U396C1CVEGJTMU2NR16D/Logo_2_mockup.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606925017527-D4JWB215R3JK1ABQEB2O/HOME_dusk_profileacrosstop.png Home One we settled on the brand image guidelines and logo, I began to work on high fidelity mock-ups and wireframes. My requirements are to provide a clean, pleasing, and intuitive interface which highlights the health imaging assessment as the hero. Along with the imaging assessment, we are testing the efficacy of multiple streams of business including an animated health report, food log, and coaching platform where independent trainers can create profiles to reach out to a wider audience and manage clientele. Another important aspect of the HealthReel app is the ranking system that users can opt in and out of. This system groups users with similar activity levels, body types, and lifestyles to show users how they measure-up against other users of similar demographics. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606927899117-OD7ZGWSV3EHLXUNOR61L/Screen+Shot+2020-12-02+at+11.10.38+AM.png Home For this project, HealthReel approached me in August 2020 with a proposition to re-design the logo, brand, and user experience of the app. I approached this task by rapidly onboarding myself via interviews of the team members and understanding the beta testing results that they had gathered. Together, we decided to transform the current video recorder logo to a butterfly. The video recorder logo had represented what HealthReel does, however, together, we came to the conclusion that using a butterfly symbol connects more deeply with users. The new butterfly logo speaks to the desire of users to transform themselves into a better version of themselves. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606928137595-BXQCFEZ9C3JDT0LKQY40/Screen+Shot+2020-09-24+at+12.20.52+PM.png Home Staying within the requirements of creating a clean and colorful logo, I began by creating many black and white mockups. We chose the ones that the team liked the most and proceeded to create color versions. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606925550409-5K74869X13Y25695KO4P/HR3.png Home After synthesizing the information provided to me by the team, it became apparent that many users gloss over the numbers provided to them. In order to help users better absorb the large quantity of information that HealthReel provides, I created various data visualizations such as this wheel diagram for users to better visualize their progress. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606925198048-M545SYWW8PP2UYS5H35I/Screen+Shot+2020-09-30+at+3.03.29+PM.png Home After much back and forth, our fearless leader and CEO decided on an iteration similar to this one which depicts the transformation of an imperfect butterfly. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606927724526-ORZZZVI0MDAHI333PMEH/Screen+Shot+2020-12-02+at+11.11.06+AM.png Home - PROJECT OVERVIEW HealthReel is a revolutionary health app that utilizes patented imaging technology developed by NASA. Up until now, HealthReel has been in beta testing. This project is ongoing and is currently being championed through fundraising rounds. We hope to launch the new and improved HealthReel app in 2021. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606929334213-065WL3KIKXVXMZZWAG8N/hppng.png Home This project is still a work in progress and undergoing many iterations at the moment while always keeping the user at the center of any changes. https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606927600051-TB6TUA3UNHADCA8H1TW7/Screen%2BShot%2B2020-12-02%2Bat%2B11.08.47%2BAM.jpg Home - MY ROLES UX Design Logo & Brand Design Graphic Design Design Strategy https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653124450-QMMB6ZECKBV7ZH4TYCC5/Screen+Shot+2020-05-26+at+7.18.40+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590652949426-IPWYAPFXSTYMHUO86Y8K/RI+icons-04.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653098138-CS0YDL9TFCIO1SIU7HAF/Screen+Shot+2020-05-26+at+7.18.35+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653180612-HMWTQYS3ZTL7FWLMTV6H/Screen+Shot+2020-05-26+at+7.18.30+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590653155834-VR7KW797QM07FX3O6BB6/Screen+Shot+2020-05-26+at+7.18.27+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590652825605-AKIJPGLQW4ETY7VAWQ2R/Screen+Shot+2020-05-26+at+7.17.48+PM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634776620461-3F1JA6FCX095ASW7JBX2/Medical+Reconciliation.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1551424246840-F9IQ8Z3MSBKGG1UDWADF/Death_to_Stock_Tactile_3.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1590688103926-FW43039ZVD5SXEA8LHQH/bwfr.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1606930421509-QBEEGARI5F3O55D20M85/Screen+Shot+2020-12-02+at+11.10.38+AM.png Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634775621025-8HLG07GTEL8NM708WD2B/irs-logo.jpeg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634777108265-IBE5KLW3EOQ3DLFLEU9Z/IMG_5928.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634777143350-1DG43X7HU41EZD71N5K2/Kingspan%252BPresentation_Team%252BSurf_Final_Page_12.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634777187932-8C799APYAUKITHDDTO9U/Screen%2BShot%2B2020-05-28%2Bat%2B3.29.52%2BAM%2B%25282%2529.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634777238374-OCQFT6R510457DGUVX38/unnamed.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634777294915-477ZZ2JIXHQQ6FNCZXJG/image.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634778439883-KCZLNX153NGFZ1H5HDSD/hhs1.jpg Home https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634778864383-1KTDR4W5SPR8C59746AM/R.jpeg Home https://www.katherineslee.com/contact daily 0.75 2021-10-21 https://www.katherineslee.com/about daily 0.75 2024-06-10 https://images.squarespace-cdn.com/content/v1/575f3f00b09f95492581a97b/1634775194656-241E88F12LPJ23W0J4XY/SU_DC_Planning-Qualitative-Interviews-1_071918.jpg About